Effective Date: April 5, 2014
What Types of Information Does Backdrop Star Collect From Me?
Personal Information. We collect Personal Information that you provide to us, such as your name, mailing address, phone number, email address, credit card number, and financial information.
Non-Personal Information. We also collect non-personal information from you, such as your browser type, the URL of the previous website you visited, your ISP, operating system, and your Internet protocol (IP) Address ("Non-Personal Information"). Non-Personal Information cannot be easily used to personally identify you.
How and When Does Backdrop Star Collect This Information?
Providing Information to Us. We collect Personal Information from you when you provide it to us. For example, if you purchase a product, we may collect your name, mailing address, telephone number, credit card number, and email address. If you create a Content Owner Account, we may collect your name, tax identification number, mailing address, email address, and other information that we request during the registration process, and any information that you provide on your Backdrop Star storefront. If you sign up to receive a newsletter, we will collect your email address.
Communications With Us. If you communicate with us regarding the Website or the Backdrop Star Services, we will collect any information that you provide to us in any such communication.
Analytic and Reporting Technologies. Like the operators of most websites, we use analytic and reporting technologies to record Non-Personal Information such as Internet domain and host names, Internet protocol (IP) addresses, browser software, operating system types, clickstream patterns, and the dates and times that the Website and the Backdrop Star Services are accessed. We also contract with several online partners to help manage, monitor and optimize our Website and the Backdrop Star Services and to help us measure the effectiveness of our advertising, communications and how visitors use the Website. To do this, we may use web beacons and cookies.
How Does Backdrop Star Use My Information?
Personal Information. We use Personal Information primarily for our own internal purposes, such as providing, maintaining, evaluating, and improving the Backdrop Star Services and the Website, fulfilling requests for information, producing and shipping the products that you order, and providing customer support. For example, if you create a Content Owner Account, we will use the information that you provide us to communicate with you and pay you any royalties that you earn. Similarly, if you sign up to receive a Backdrop Star newsletter, we will use the email address you provide to send you the newsletters.
Non-Personal Information. We use Non-Personal Information to track the use of the Website and the Backdrop Star Services and for other internal purposes, such as providing, maintaining, evaluating, and improving the Backdrop Star Services and the Website.
When Will Backdrop Star Disclose My Information to Third Parties?
Disclosure to Successors. We may disclose your Personal Information to any successor-in-interest of ours, such as a company that acquires us. In the event Backdrop Star goes through a business transition, such as a merger or acquisition by or with another company, or sale of all or a portion of our assets, your Personal Information will likely be among the assets transferred. You will be notified via email or by a notice on our Website of any such change in ownership or control of your Personal Information.
Disclosure to Unaffiliated Third Parties. We may disclose your Personal Information to prevent an emergency, to prevent harm to others, to respond to legal requirements, to protect or enforce our rights and policies, to protect or enforce the rights of a third party, or as required or permitted by law (including, without limitation, to comply with a subpoena or court order). In particular, if you are a Content Owner, we may disclose your information to a third party that alleges that you have infringed their intellectual property rights through the products sold through your Shop. Similarly, if you allege that a Content Owner is infringing upon your intellectual property rights, we may disclose your information to that Content Owner.
Disclosure to Third Party Service Providers and Online Partners. We may contract with various third parties who help us provide, maintain and improve the Website and the Backdrop Star Services. For example, we use a third party to process payments made to us, and may subcontract out production, fulfillment, analytics, reporting or other operations. We also contract with several online partners to help manage, monitor and optimize our Website and the Backdrop Star Services and to help us measure the effectiveness of our advertising, communications and how visitors use the Website. We will use commercially reasonable efforts to prevent such third parties from disclosing your Personal Information, except for the purpose of providing the services in question. We cannot guarantee that such third parties will not disclose your Personal Information. Backdrop Star does not share, rent or trade your Personal Information with third parties for their promotional purposes.
Disclosure to Content Owners. If you purchase a product from a Shop, Backdrop Star may provide your name, and the city and state information provided by you to the Content Owner. In the Content Owner Agreement, Backdrop Star contractually obligates each Content Owner not to use or disclose this information for any purposes other than internal record keeping, and for marketing their Shops, only if you have opted in to receive marketing material directly from the Content Owner. We cannot guarantee all Content Owners will comply with this obligation.
Disclosure of Non-Personal Information. We will disclose Non-Personal Information, in aggregate form, to potential strategic partners, advertisers, investors, customers, and others. You may not opt-out of the sharing of this information. However, it cannot be easily used to identify you personally.
Internet Advertising. We may use third party service providers to serve ads on our behalf across the Internet and sometimes on the Website. They may collect anonymous information about your visits to our Website, and your interaction with our products and services. They may also use information about your visits to this and other websites to target advertisements for goods and services. This anonymous information is collected through the use of a web beacon, which is industry standard technology used by most major websites. The techniques our partners employ do not collect personal information such as your name, email address, postal address or telephone number. You can visit this page to opt out of AdRoll and their partners’ targeted advertising.
What About Cookies and Web Beacons?
A web beacon is an often-transparent graphic image, usually no larger than a 1x1 pixel that is placed on a web page or in an e-mail that is used to monitor the behavior of the user visiting the Website or receiving the e-mail.
Does Backdrop Star Protect My Personal Information?
Personal Information. Whenever we obtain your Personal Information, we use commercially reasonable efforts to protect it from unauthorized access or disclosure. However, we are not insurers of the security of your Personal Information. Accordingly, we assume no liability for any disclosure of data due to errors in transmission, unauthorized third party access or other acts of third parties, or acts or omissions beyond our reasonable control.
Website Content. The content that you store, post, or transmit on or through the Website, such as message board postings, storefront pages, and images on your Products, may be accessed by other users, including people that you do not know. We are not responsible for the actions of others. Therefore, you should use care in communicating with other users and only disclose your Personal Information to other users that you know to be trustworthy. You should not assume that your content will be kept private.
How Can I Review and Make Changes to My Personal Information?
You can obtain a copy of and request that we correct errors in your Personal Information by emailing us at firstname.lastname@example.org. For your protection, you will be required to provide proof of your identity to obtain a copy of your Personal Information. If your Personal Information changes or if you no longer want to use the Backdrop Star Services, you may correct, update or deactivate your Personal Information and/or your account through the account management screen. If you would like to deactivate or terminate your account you can also contact email@example.com
The security of your Personal Information is important to us. When you enter sensitive information such as a credit card number and/or social security number on our registration or order forms, we encrypt that information using secure socket layer technology (SSL).
We follow generally accepted industry standards to protect the Personal Information submitted to us, both during transmission and once we receive it. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.
Given that the Internet is a global environment, using the Internet to collect and process Personal Information necessarily involves the transmission of data on an international basis. By providing Backdrop Star with your Personal Information you acknowledge and agree that we may store your Personal Information and transfer it to and from our servers located in the United States and throughout the world. We endeavor to protect all Personal Information collected through the Website in a safe, confidential and secure manner.
What About Children's Privacy?
Under Thirteen. The Backdrop Star Services are intended for users ages 13 and older only. Accordingly, we will not knowingly collect or use any Personal Information from children that we know to be under the age of 13. In addition, we will delete any information in our database that we know originates from a child under the age of 13.
Thirteen to Seventeen. Prospective users between the ages of 13 and 17 can only use the Backdrop Star Services under their parents or legal guardian's supervision. If you are between the ages of 13 and 17, you, your parent, or your legal guardian may request that we deactivate any of your Personal Information in our database and/or opt-out from receiving communications from us. If you wish to do so, please contact us at firstname.lastname@example.org.
Can I Opt-Out From Receiving Communications From Backdrop Star?
We provide you the opportunity to opt-out of having your Personal Information used for certain purposes. For example, if you purchase a product/service but do not wish to receive any additional marketing material from us, you can indicate your preference on our order form.
If you no longer wish to receive our newsletters and promotional communications, you may opt-out of receiving them by following the instructions included in each newsletter or communication or by emailing us at email@example.com. We also offer you an opportunity to opt-out of certain communications through the account management screen. If you need assistance you may contact us at firstname.lastname@example.org
Notice to California Residents.
Attn. Legal – CA Privacy